The High Performance CEO

Executive Coaching Programs for Impact-Driven and High Achieving CEOs

Are you looking for a CEO Advisor / Master Teacher / Yoda in your corner?

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Championing The CEO as You Are Scaling and Growing

We know that being a CEO is like navigating a Formula 1 car while simultaneously playing chess with eight opponents — it’s intense, every move counts, and focus is fundamental. In our fast-paced world, establishing a people and purpose-driven culture is not just beneficial — it’s essential. However, to truly excel, this culture will seamlessly embrace the CEO-Centric Approach.


Our CEO-Centric Approach offers a transformative exploration into the world of CEOs and how understanding their perspective can elevate your performance, and your approach to building high performance, thriving cultures.  Essentially, we add subtitles to the conversation for everyone around you. Without scalable and future-oriented methods to attract and retain High Achievers who align with your company’s values and mindset, you risk experiencing low engagement, and losing your top talent. Worse yet, you might inadvertently invite toxicity into your company, putting everything you’ve worked for at risk. 

Championing The CEO as You Are Scaling and Growing

We know that being a CEO is like navigating a Formula 1 car while simultaneously playing chess with eight opponents — it’s intense, every move counts, and focus is fundamental. In our fast-paced world, establishing a people and purpose-driven culture is not just beneficial — it’s essential. However, to truly excel, this culture will seamlessly embrace the CEO-Centric Approach.

Our CEO-Centric Approach offers a transformative exploration into the world of CEOs and how understanding their perspective can elevate your performance, and your approach to building high performance, thriving cultures.  Essentially, we add subtitles to the conversation for everyone around you. Without scalable and future-oriented methods to attract and retain High Achievers who align with your company’s values and mindset, you risk experiencing low engagement, and losing your top talent. Worse yet, you might inadvertently invite toxicity into your company, putting everything you’ve worked for at risk. 

Are you looking for someone in your corner? 

Therése has been empowering High Achieving individuals for over 20 years through her transformative change programs where everything is done with a purpose.

 

Each journey starts with a first step based on your dreams and goals.

 

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

REQUEST A DISCOVERY CALL

Are you looking for someone in your corner? 

Therése has been empowering High Achieving individuals for over 20 years through her transformative change programs where everything is done with a purpose.

 

Each journey starts with a first step based on your dreams and goals.

 

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

REQUEST A DISCOVERY CALL

Robert Sur

Co-Founder & CEO at Delegate

 

As a CEO Advisor, Therese and the team at Reimaginez has demonstrated a unique ability to be a champion and wellspring of wisdom – a truly invaluable partner in the quest to achieve greatness for myself and my organization.

 

Working with Therese and the Reimaginez team represents a powerful investment in the future of any organization. For any leader looking to make significant, positive, and lasting changes to their culture, Therese and her team at Reimaginez offer an outstanding partnership.

Jakob Persson

Co-founder and CTO at NodeOne

Highly driven, goal-focused and with an extraordinary degree of commitment to her projects. She can handle the grit of being an entrepreneur – not being someone to quit or easily doubt her ideas or vision.

 

She wants to bring about change and engages the people around her in her ideas. She is also an advocate of entrepreneurship and has helped countless people on their path to building their business.

 

I count her among the most inspirational and brilliant people I have the fortune to know.

What Clients Love About Our Delivery

Proven track record of 20 years working with 1,000+ founders and C-level clients and impacting 30,000+ company cultures. Therese is often referred to as Yoda, Stand-in Co-founder, Founder Therapist, CEO Advisor, Master Teacher, and Performance Coach by founders, CEOs and investors. 
Deep understanding and experience with High Achievers’ and founders’ lifestyles and mindsets.
Strategic, operational, and tactical support for transforming company cultures, developing high achieving leadership abilities, aligning strategic direction, and delivering transformative growth.
Actionable change with proven, proprietary frameworks and tools aimed at achieving success, accelerating performance, and increasing engagement.
Every program is uniquely tailored around your values, your goals, your dreams, and your priorities. Every session is different, and the entire experience is designed to address the most urgent and impactful crossroads, decisions, uncertainties, and goals you have.
The greater commitment, the more transformative it will be, and the more opportunities you will have to discover and address all aspects of your business and your life which contribute to your success, wellbeing, and fulfillment.
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Executive Coaching Can Increase Work Performance by 70%


A High Performance Executive Coaching Program for Impact-Driven and High Achieving CEOs

Introducing
The High Achieving CEO –
The Thriving CEO™ Program

Executive Coaching Programs Designed for Achievement

The The High Achieving CEO – The Thriving CEO™ program is holistic, experiential, and practical. It is designed to maximize your immediate impact and value over time by creating and scaling the structures and conditions necessary to thrive sustainably as positively disruptive leaders and CEOs. 

 

Designing and Scaling High Performance Culture

Learn how to align your people around your vision, effectively champion your best people, remove toxicity, and amplify your impact by designing and scaling a high-performing culture.

CEOship of High Growth Company

Learn how to excel in the role of the CEO, navigate the wilderness, and build a strong ecosystem.

 

High Impact Leadership and Team Building 

Learn how to elevate your company by understanding how to effectively recruit, develop and lead High Achievers, boost their performance, and help them thrive through the leadership philosophies of tomorrow.

High Achieving Mindset, Performance and Lifestyle Design

Learn how to tap into your brilliance, build forward momentum through a sense of achievement, peak performance, and design an environment in alignment with your values and goals to help you thrive while achieving the seemingly impossible. Explore the power of value-based lifestyle design and experience greater fulfillment, direction, and achievement.

Introducing
The High Achieving CEO –
The Thriving CEO™ Program

Designing and Scaling High Performance Culture

Learn how to align your people around your vision, effectively champion your best people, remove toxicity, and amplify your impact by designing and scaling a high-performing culture.

CEOship of High Growth Company

Learn how to excel in the role of the CEO, navigate the wilderness, and build a strong ecosystem.

High Impact Leadership and Team Building 

Learn how to elevate your company by understanding how to effectively recruit, develop and lead High Achievers, boost their performance, and help them thrive through the leadership philosophies of tomorrow.

High Achieving Mindset, Performance and Lifestyle Design

Learn how to tap into your brilliance, build forward momentum through a sense of achievement, peak performance, and design an environment in alignment with your values and goals to help you thrive while achieving the seemingly impossible. Explore the power of value-based lifestyle design and experience greater fulfillment, direction, and achievement.

Why Reimaginez?

At Reimaginez we care about your legacy. We offer a unique set of tools and insights for you to thrive as a CEO. We will be the tribe to root for your success, unlock your potential and allow you to understand and use your true brilliance. 


As a Founder and CEO herself, Therése understands this journey — she empathizes with the daily challenges. Her own path as a founder has been unconventional, giving her unique insights and the ability to find shortcuts to success. You’re not alone; we have your back. 


With new and unique frameworks along with customized methodology on how to approach challenges, we will allow you to keep learning and growing as a thriving CEO and change-maker.

Highlighted Case Studies and Success Stories From our Cultural Design and Founder/Executive Coaching Programs

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

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45% Revenue Increase During the Pandemic for an 18-year-old company
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Merging Two Rival Companies Into One Thriving Company and Culture

LEARN MORE

Successfully Scaling a Fast-Growing Multinational by Connecting a Thriving Culture with Corporate Performance

LEARN MORE

Saving an 9.7 million USD ARR Subsidiary from Collapsing

LEARN MORE

Codifying a Startup’s Culture to Keep and Attract the Best Talent During Extreme Growth

LEARN MORE

Turning a Brilliant Scientist with a Successful Corporate Career into a Thriving Startup CEO

LEARN MORE

Want to read more?

See the full list here

Meet Therese Gedda – Founder and CEO

Therése Gedda is the Founder and CEO of Reimaginez.

Therése is an award-winning entrepreneur and a champion of building thriving people and purpose-centric cultures. Her vision is to transform companies’ cultures from toxic or mediocre to thriving, brilliant ones.

Therése brings 20+ years of entrepreneurial experience from running multiple companies including tech startups to Reimaginez. She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large organizations.

Therése has worked directly with over 1,000 founders, CEOs, and C-level executives over the years, and she is often referred to as “Yoda,” “Master Teacher,” and “Founder Therapist” by founders and CEOs. She has also been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics and received the Future Innovator Award given in memory of Alfred Nobel.

 

Therése has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired tens of thousands of people.

 

She has been featured at exclusive invitation-only events led by companies such as Apple and LVMH, as well as international conferences such as Inbound in Boston where she appeared alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, Renaissance Weekend in New York, Davos Decompression in St Moritz, TEDx in Stockholm, and Web Summit in Dublin.

Offstage, Therése has been featured in NBC News, Fortune, CBS, and VentureBeat, to name a few. Today Therese is based in New York City, working on amplifying Reimaginez’s impact on championing high achieving leaders committed to thriving high performance company cultures.

Meet Therese Gedda – Founder and CEO

Therése Gedda is the Founder and CEO of Reimaginez.

Therése is an award-winning entrepreneur and a champion of building thriving people and purpose-centric cultures. Her vision is to transform companies’ cultures from toxic or mediocre to thriving, brilliant ones.

Therése brings 20+ years of entrepreneurial experience from running multiple companies including tech startups to Reimaginez. She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large organizations.

Therése has worked directly with over 1,000 founders, CEOs, and C-level executives over the years, and she is often referred to as “Yoda,” “Master Teacher,” and “Founder Therapist” by founders and CEOs. She has also been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics and received the Future Innovator Award given in memory of Alfred Nobel.

 

Therése has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired tens of thousands of people.

She has been featured at exclusive invitation-only events led by companies such as Apple and LVMH, as well as international conferences such as Inbound in Boston where she appeared alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, Renaissance Weekend in New York, Davos Decompression in St Moritz, TEDx in Stockholm, and Web Summit in Dublin.

Offstage, Therése has been featured in NBC News, Fortune, CBS, and VentureBeat, to name a few. Today Therese is based in New York City, working on amplifying Reimaginez’s impact on championing high achieving leaders committed to thriving high performance company cultures.

Therése is often referred to as

CEO Advisor
Yoda 
Master Teacher
Performance Coach
Stand-in Co-founder

by founders, CEOs and investors

James Benedict

Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

Meredith Danberg-Ficarelli

Co-founder and CEO of WATS

 

Meetings with Therese are a bright spot on my calendar. Her unique perception and listening skills allow her to gather context and details about our needs and challenges and deliver guidance, feedback, and action plans that are relevant and truly helpful. As an early-stage company, we’re lucky to be building with Therese at our side; she’s a sounding board and has a depth and breadth of experience that help fuel our confidence.

Her ability to see challenges that might exist under the surface, or even in the subconscious, is unparalleled and so valuable. Therese encourages us to face obstacles head-on before they hinder our success.

Ready to make long lasting outsized impact?

REQUEST A DISCOVERY CALL

Want to Learn More About Designing High Performance Cultures? ​

20 years Track Record, Served 1,000+ Founders & C-level clients
Delivered 2,500+ Keynotes & Impacted 30,000+ Company Cultures

New York City – Boston – Stockholm – London

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Welcome to Reimaginez

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We can’t wait to talk to you about high performance thriving cultures

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.

Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.

To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.

 

We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.

 

We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.

 

45% Revenue Increase During the Pandemic for an 18-year-old company

Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.

Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives. 

Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets. 

The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.

 

 

Merging Two Rival Companies Into One Thriving Company and Culture

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.

Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.

 

 

Successfully Scaling a Fast-Growing Multinational by Connecting a Thriving Culture with Corporate Performance

Client: Founder and CEO of a fast-growing SaaS company in Europe with over 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Developing and strengthening a thriving culture through significant growth and international expansion.

Results: The underlying challenges for this Founder was managing international growth without diluting their culture from an influx of new people while driving exceptional performance and more than doubling their revenue. The Founder and Therése together developed innovative strategies and processes to drive a thriving people and purpose-centric culture throughout the organization connecting their culture directly with their performance. The new initiatives achieved the company’s targets ahead of schedule expanding into new countries and significantly increasing revenue in multiple markets. The company has continued accelerating with a strengthening culture dedicated to their core values and ambitious vision.

 

 

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Results: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers; ultimately saving the business.

 

 

Codifying a Startup’s Culture to Keep and Attract the Best Talent During Extreme Growth

Client: Founding team of a series-A startup within Artificial Intelligence in the US.

Challenge: Keep their current team members highly engaged and thriving while more than doubling their workforce within three months.

Results: Therése and her team worked closely with the CEO and the founding team to codify and strengthen their culture in order to impact everything from core leadership philosophies, recruitment processes, delegation and accountability to new KPI’s and internal rituals to celebrate successes. Upon completion of the projects the company celebrated its reinforced identity and grew with an increased confidence and speed, setting themselves up for their next stage of growth.

 

 

Turning a Brilliant Scientist with a Successful Corporate Career into a Thriving Startup CEO

Client: Founder and CEO of a successful startup within MedTech in Boston.

Challenge: Mastering the startup CEO rollercoaster of a million things to do while keeping himself and his teams delivering strong results.

Results: This Founder’s underlying challenges were balancing briefings from lab studies, pitching investors, getting ready for FDA approval, and later commercialization all at the same time. Together with Therése, they worked on designing and scaling a thriving culture while building out the team with complementary competencies and a strong cultural alignment, training the Founder in pitching and negotiating effectively, and helping him grow into the leader he always wanted to be.

 

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