Our Story on Why Building Purpose-Driven, High-Performance Company Cultures is the Future
Our Vision
Empowering a New Era of Brilliant Business Cultures
– Making High Achievers the Leaders of Tomorrow’s World
Did you know?
Culturally-driven companies have 18% more revenue per employee than the average.*
The cost of one bad hire alone can exceed $25,000.*
Lack of leadership capability costs U.S. corporations up to $550 billion annually.*
Millennials will be 75% of the global workforce by 2025.*
Only 20% of employees globally are engaged in their work.*
High achieving companies are characterized by their strong and empowering culture
If you are not actively investing in your culture you are at risk for ending up with a mediocre culture or, even worse – a toxic one. By intentionally designing a thriving people and purpose-centric culture you can successfully scale your company and become a star in your field.
Your company culture is the foundation of your company behavior
Culture is a way to drive behavior. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. It impacts everything from productivity, engagement, and customer loyalty, to the speed of innovation, retention of talent, growth, and, of course, profitability.
Imagine…
Imagine your company where everyone is thriving and performing as their best selves, contributing to your vision, and moving beyond your dreams. This looks like:
Showing up to your weekly management meeting where everyone on your team is buzzing with the excitement of all the achievements made during the week.
Being in awe of the all magic and initiatives your teams continually bring to life. Experiencing seamless collaboration between your commercial and engineering teams during co-creation sessions with your dream persona tribes.
Leading inspiring board meetings where you present strong financial and cultural impact results month after month. Celebrating with your sales teams the closing of the biggest deals in the history of your company.
Feeling a daily sense of accomplishment, and smiling at the realization that everyone is united in achieving your ambitious goals.
How do you design a high performance culture?
With a thriving culture as an ever-increasing competitive advantage, the questions you need to consider include:
- What is the true state of your culture?
- What can you do today to ensure you are well-positioned to attract and keep the best talent?
- How will you utilize the power of cultural and behavioral design to stay ahead of your competition in the days, weeks, and months ahead?
Ready to get started? We are here to help.
She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therése with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.
Sridhar Iyengar
Founder & CEO at Elemental Machines
People Behind the Brand
We have an international and interdisciplinary team spanning three continents.
Our rockstar team consists of people with backgrounds in company culture, education, positive psychology, behavioral science, Future of Work, workplace engagement, business development, marketing, and technology – all passionate about making a difference.
Here is part of our rockstar team and community:
Therese Gedda
Founder
and CEO
Beto Gomez
and Designer
Anna Jürgenson
Junior Cultural
Analyst
Ven Santillan
Assistant and Writer
Andrea Portillo
Junior Cultural
Analyst
Stefan Engeseth
Trend Advisor
Tynlee Roberts
Editor
Stefan Mellsjö
Branding Advisor
Amanda Evans
Engagement Advisor
Emil Robertsson
Development Advisor
Anneli Viklund
Innovation Advisor
Dr. Peter Ekman
Advisor
Daniel Dudek
Development Advisor
Wall of Fame
As a result of the teams and Therese’s dedication to entrepreneurship and company culture, she has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the ‘Forbes 30 under 30’ and ‘Forbes 40 under 40’ in the United States.
We Believe In
BUILDING PEOPLE AND PURPOSE-CENTRIC COMPANY CULTURES
Develop actionable hands-on products and services with a people first approach
Celebrate science and progress
CHAMPIONING
HIGH-ACHIEVING EMPATHIC GIVERS
who are driven by making a difference
and care about others
Support change-makers on a mission
Be the helping hand for people
with incredible resiliency
MAKING OTHERS SUCCESSFUL
Collaborate and co-create
Support others
Lead by example
AIMING FOR WOW
Never settle
Show appreciation
Take initiative and take responsibility
Drive change and embrace challenges
Strive for excellence
CREATING MAGIC
Be resourceful and do more with less
Drive change
Challenge the status quo
Aim for world class
Achieve greatness
Highlighted Awards
Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel
The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.
Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics
“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”
Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.
