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Reimaginez is an award-winning company that specializes in designing, redesigning, and scaling culture successfully.

We help founders and top executives to keep, attract, and lead High Achievers as well as to live successfully as High Achievers themselves through executive coaching, actionable training, and cultural consulting.

We empower companies in achieving their cultural transformation, preparing them for the Future of Work. It’s time to reimagine the workplace.

Featured
Engagements

Featured Engagements

Our Philosophy

Did you know?

  • Culturally-driven companies have 18% more revenue per employee than the average.*
  • The cost of one bad hire alone can exceed $25,000.*
  • Lack of leadership capability costs U.S. corporations up to $550 billion annually.*
  • Millennials will be 75% of the global workforce by 2025.*
  • Only 15% of employees globally are engaged in their work.*

High achieving companies are characterized by their strong and empowering culture
If you are not actively investing in your culture you are at risk for ending up with a mediocre culture or, even worse – a toxic one. By intentionally designing a thriving people and purpose-centric culture you can successfully scale your company and become a star in your field.

Your company culture is the foundation of your company behavior
Culture is a way to drive behavior. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. It impacts everything from productivity, engagement, and customer loyalty, to the speed of innovation, retention of talent, growth, and, of course, profitability.

Imagine…
Imagine your company where everyone is thriving and performing as their best selves, contributing to your vision, and moving beyond your dreams. This looks like: 

Showing up to your weekly management meeting where everyone on your team is buzzing with the excitement of all the achievements made during the week. 

Being in awe of the all the magic and initiatives your teams continually bring to life. Experiencing seamless collaboration between your commercial and engineering teams during co-creation sessions with your dream persona tribes. 

Leading inspiring board meetings where you present strong financial and cultural impact results month after month. Celebrating with your sales teams the closing of the biggest deals in the history of your company. 

Feeling a daily sense of accomplishment, and smiling at the realization that everyone is united in achieving your ambitious goals.

How do you get there?
With a thriving culture as an ever-increasing competitive advantage, the questions you need to consider include:

  • What is the true state of your culture? 
  • What can you do today to ensure you are well-positioned to attract and keep the best talent? 
  • How will you utilize the power of cultural and behavioral design to stay ahead of your competition in the days, weeks, and months ahead? 

Ready to get started? We are here to help.

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them."

Sridhar Iyengar, Founder and CEO at Elemental Machines

Meet the Founder and CEO of Reimaginez

Therese Gedda is an award-winning entrepreneur and the Founder and CEO of Reimaginez. She brings 19 years of entrepreneurial experience from running multiple companies including tech startups to her executive coaching and cultural consulting practice. She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large corporations. Therese has actively engaged with over 1,000 founders, CEOs and executives. Her company, Reimaginez, reimagines the workplace by supporting startups and scaleups in becoming more people and purpose-centric. She is also a sought-after Executive Coach for high-achieving founders, investors, and the C-suite.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired more than 30,000 people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

As a result of her dedication to entrepreneurship and company culture, Therese has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the ‘Forbes 30 under 30’ and ‘Forbes 40 under 40’ in the United States. She’s also been recognized by the SKAPA foundation via the Future Innovator Award given in memory of Alfred Nobel. This award is one of the most prestigious of its kind, and the recipients are considered to be “Swedish Champions of Innovation”.

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level."

James Benedict, Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

As Seen In

As Seen In

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others. And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!"

James York, Director of US Business & Innovation at Enterprise Estonia

Therese is a Renowned Expert on Company Culture and the Future of Work

Here are some topics she can discuss in depth

Why Company Culture is the Catalyst for Profitability

How to Increase Employee Engagement and Sense of Belonging through the People and Purpose-Centric Model

Why an Unplanned Culture is a Liability

How to Unleash Your Top Talent’s Potential with a Thriving Culture

Leveraging Human Side of the Future of Work to Stay Competitive — and Why it’s Crucial for Your Company

Contact Therese for insights on these topics and more

Therese is a Renowned Expert on Company Culture and the Future of Work

Here are some topics she can discuss in depth

Why Company Culture is the Catalyst for Profitability

How to Increase Employee Engagement and Sense of Belonging through the People and Purpose-Centric Model

Why an Unplanned Culture is a Liability

How to Unleash Your Top Talent’s Potential with a Thriving Culture

Leveraging Human Side of the Future of Work to Stay Competitive — and Why it’s Crucial for Your Company

Contact Therese for insights on these topics and more

Highlighted Awards

Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel

The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.

Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics

“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”

Second Place in the Swedish Final for TEDx Made in Europe

Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.

100 +

Founders & C-Level Clients Served

100 +

Keynotes and Talks Delivered

1 K+

Company Cultures Impacted

Our Services

Founder/Executive Coaching Programs

Explore our Bespoke One-On-One Executive Coaching Programs
Learn More

Cultural Design Programs

Uncover How Your Company Can Keep and Attract the Best People
Learn More

Actionable Learning and Development Programs

Actionable Training Program for High Achievers
Learn More

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

To give you a feel for what’s possible, please review select case studies below

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.

Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from. With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.

Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues."

Jan Schnorr, Co-Founder of C2Sense

Empowering a New Era of Brilliant Business Cultures Making High Achievers the Leaders of Tomorrow’s World

Empowering a
New Era of Brilliant Business Cultures

Making High Achievers the Leaders of Tomorrow’s World

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Get in touch with our Founder and CEO Therese Gedda directly