PRESS ROOM

 

Reimaginez is an award-winning company that specializes in designing, redesigning, and scaling culture successfully. We help founders, CEOs and leaders keep, attract, and lead High Achievers while living as High Achievers themselves. 

 

Some of the areas we cover include One-on-One Founder and Executive Coaching, Cultural Design and Cultural Transformation Programs, Cultural Integrations for M&As, and Keynote Speaking. 

 

Over the last 20 years, the Reimaginez team has served 1000+ Founders & C-suite clients, delivered 250+ keynotes and talks, and impacted 30K+ company cultures.

 

We empower companies in achieving their cultural transformation, preparing them for the Future of Work. It’s time to reimagine the workplace.

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Get Wrong About
Company Culture

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

Sridhar Iyengar, Founder & CEO at Elemental Machines

Featured Engagements

Our Philosophy on Company Culture

Did you know?

Culturally-driven companies have 18% more revenue per employee than the average.*

 

The cost of one bad hire alone can exceed $25,000.*

 

Lack of leadership capability costs U.S. corporations up to $550 billion annually.*

 

Millennials will be 75% of the global workforce by 2025.*

 

Only 15% of employees globally are engaged in their work.*

High achieving companies are characterized by their strong and empowering culture

If you are not actively investing in your culture you are at risk for ending up with a mediocre culture or, even worse – a toxic one. By intentionally designing a thriving people and purpose-centric culture you can successfully scale your company and become a star in your field.

Your company culture is the foundation of your company behavior

Culture is a way to drive behavior. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. It impacts everything from productivity, engagement, and customer loyalty, to the speed of innovation, retention of talent, growth, and, of course, profitability.

Imagine…

Imagine your company where everyone is thriving and performing as their best selves, contributing to your vision, and moving beyond your dreams. This looks like: 

Showing up to your weekly management meeting where everyone on your team is buzzing with the excitement of all the achievements made during the week. 

Being in awe of the all the magic and initiatives your teams continually bring to life. Experiencing seamless collaboration between your commercial and engineering teams during co-creation sessions with your dream persona tribes.

Leading inspiring board meetings where you present strong financial and cultural impact results month after month. Celebrating with your sales teams the closing of the biggest deals in the history of your company. 

Feeling a daily sense of accomplishment, and smiling at the realization that everyone is united in achieving your ambitious goals.

How do you get there?

With a thriving culture as an ever-increasing competitive advantage, the questions you need to consider include:

 

  • What is the true state of your culture? 
  • What can you do today to ensure you are well-positioned to attract and keep the best talent? 
  • How will you utilize the power of cultural and behavioral design to stay ahead of your competition in the days, weeks, and months ahead? 

Ready to get started? We are here to help.

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

James Benedict, Co-Founder & Vice Chairman at Bedowin360 Capital
and Co-Founder & Co-CEO at Left Tackle Capital

Meet the Founder and CEO of Reimaginez

Therese Gedda is an
award-winning entrepreneur
and the Founder and CEO
of Reimaginez

She brings 20 years of entrepreneurial experience from running multiple companies including tech startups to her executive coaching and cultural consulting practice.
She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large corporations.

Therese has actively engaged with over 1,000 founders, CEOs and executives. Her company, Reimaginez, reimagines the workplace by supporting startups and scaleups in becoming more people and purpose-centric. She is also a sought-after Executive Coach for high-achieving founders, investors, and the C-suite.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired more than 30,000 people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired more than 30,000 people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

As a result of her dedication to entrepreneurship and company culture, Therese has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the ‘Forbes 30 under 30’ and ‘Forbes 40 under 40’ in the United States.


She’s also been recognized by the SKAPA foundation via the Future Innovator Award given in memory of Alfred Nobel. This award is one of the most prestigious of its kind, and the recipients are considered to be “Swedish Champions of Innovation”.

Therese is a Renowned Expert on Company Culture
and the Future of Work

Here are some topics she can discuss in depth

Why Company Culture is the Catalyst for Profitability

How to Increase Employee Engagement and Sense of Belonging through the People and Purpose-Centric Model

Why an Unplanned Culture is a Liability

How to Unleash Your Top Talent’s Potential with a Thriving Culture

Leveraging Human Side of the Future of Work to Stay Competitive — and Why it’s Crucial for Your Company

Contact Therese for insights on these topics and more

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others. And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

James York, Director of US Business & Innovation at Enterprise Estonia

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Merging Two Rival Companies Into One Thriving Company and Culture

45% Revenue Increase During the Pandemic for an 18-year-old company

10x Their

Average Deal Size

Want to read more?

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.

 

Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from. With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.

 

Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.

 

Jan Schnorr, Co-Founder of C2Sense

PDF File, 21 Mb.

Get in touch with our Founder and CEO Therese Gedda directly

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.

Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.

To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.

 

We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.

 

We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.

 

Merging Two Rival Companies Into One Thriving Company and Culture

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.

Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.

 

 

45% Revenue Increase During the Pandemic for an 18-year-old company

Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.

Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives. 

Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets. 

The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.

 

 

10x Deal Sizes

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

 

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