PRESS ROOM

Reimaginez is an award-winning company specializing in successfully designing and scaling high performance, thriving company cultures.


The Reimaginez team helps founders, CEOs, and leaders keep, attract, and lead High Achievers while living as High Achievers themselves. 


They amplify such goals and this kind of impact via One-on-One High-Performance Programs with Founder and Executive Coaching, Keynote Speaking, Performance, Cultural and Leadership Programs, Cultural Transformations, Cultural M&A Integrations, and CEO Advisory.

As Seen In

Highlighted Media Features

Reimaginez CEO 

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Startup Sesame – Growing
with Tech events

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Everyone speaks
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(Swedish business magazine)

Exciting careers opportunities in the
growing startup community (Sweden’s
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What Most Founders
Get Wrong About
Company Culture

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

Sridhar Iyengar

Founder & CEO at Elemental Machines

Featured Engagements

Therese is a Sought-After Expert on Topics Spanning Company Culture, the Future of Work and Thriving High Performance

As an expert with over two decades of experience cultivating thriving high performing company cultures, Therese offers a CEO-centric approach honed through guiding numerous startups and companies on their entrepreneurial journeys. She champions High Achievers and their mindset, trailblazing the human side of the Future of Work.

 

Serving 1,000+ Founders & C-suite clients and impacting over 30,000 company cultures, the Reimaginez team helps founders, CEOs, and leaders keep, attract, and lead High Achievers while living as High Achievers themselves.

 

Therese’s expertise spans a variety of topics, including high performance, interdisciplinary collaboration, high achieving leadership, and customer-centric innovation. 
 
With a vision to transform companies’ cultures from toxic or mediocre to thriving, brilliant ones, she is a champion of building thriving people and purpose-centric cultures.

   Here are some additional topics she’s happy to discuss in depth

 

  • Why an Unplanned Culture is a Liability
  • The CEO Centric Approach — Into the Mind of Leaders
  • Why Company Culture is the Catalyst for Profitability
  • How to Unleash Your Top Talent’s Potential with a Thriving Culture
  • Leveraging Human Side of the Future of Work to Stay Competitive
  • How a Mediocre Culture is Burning out Your Most Committed and Talented Employees
  • How to Stand Out During the Interview Process
  • Culture Reimagined – How Courage, Innovation and a Thriving Culture Keeps You in the Lead
Contact Therese for insights on these topics and more

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

James Benedict

Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

Meet the Founder and CEO of Reimaginez

Therese Gedda
Award-Winning Entrepreneur
and the Founder and CEO
of Reimaginez

She brings 20 years of entrepreneurial experience from running multiple companies including tech startups to her executive coaching and cultural consulting practice.
She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large corporations.

Therese has actively engaged with over 1,000 founders, CEOs and executives. Her company, Reimaginez, reimagines the workplace by supporting startups and scaleups in becoming more people and purpose-centric. She is also a sought-after Executive Coach for high achieving founders, investors, and the C-suite.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired tens of thousands of people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired tens of thousands of people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

Therese has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired tens of thousands of people. Therese has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therese has been featured in NBC News, Fortune, and VentureBeat, to name a few.

As a result of her dedication to entrepreneurship and company culture, Therese has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the ‘Forbes 30 under 30’ in the United States.


She’s also been recognized by the SKAPA foundation via the Future Innovator Award given in memory of Alfred Nobel. This award is one of the most prestigious of its kind, and the recipients are considered to be “Swedish Champions of Innovation”.

Therése is often referred to as

Yoda 
Stand-in Co-founder
Founder Therapist
CEO Advisor
Master Teacher
Performance Coach

by founders, CEOs and investors

High Performing Culture By Design

Transformative Programs and Initiatives From Aligning to Merging High Performance Thriving Company Cultures

Align Culture

Cultural Alignment is Your Secret Advantage 

Tap into each team member’s brilliance, build forward momentum through a sense of achievement as a team, achieve peak performance, and design your environment in alignment with empowering values and goals to help your team thrive.

Engage High Achievers

The High Achieving Culture 

Develop and lead your High Achievers, boost their performance, champion your future talents, and allow them to thrive through the leadership philosophies of tomorrow.

 

Scale Culture

Culture as Your Silver Bullet – Your Chapter of Hyper-

Growth 

From Cultural Legacy to Market Transformation and Beyond. Align people around your vision, effectively champion your High Achievers, remove toxicity, and amplify impact by designing and scaling a high performing culture.

Design Culture

Culture By Design 

Align your people around your vision, effectively champion your best people, remove toxicity, and amplify your impact by designing and building a high performing culture.

 

Grow with High Achievers

Growing and Magnifying Your Dream Teams 

Creating a Thriving Future with Culture-Based Recruitment.

Attract, recruit, and onboard High Achievers, boost their performance, keep toxicity away from  your company and help your people thrive via the leadership philosophies of tomorrow.

Merge Culture (M&As)

Amplifying Performance and Value Through Culturally

Aligned Mergers 

Aligning everyone around your vision before, during, and after the merger allows you to champion all of your current and incoming High Achievers more effectively, remove toxicity before it becomes entrenched, and design the acceleration of a post-merger impact through an empowered, energized, and high performing culture.

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engagingaccessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others. And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

James York

Director of US Business & Innovation at Enterprise Estonia

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Merging Two Rival Companies Into One Thriving Company and Culture

45% Revenue Increase During the Pandemic for an 18-year-old company

10x Their

Average Deal Size

Want to read more?

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.

 

Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from. With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.

 

Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.

Jan Schnorr

Co-Founder of C2Sense

Media Assets

Download our Press Kit

Get in touch with our Founder and CEO
Therese Gedda directly

Welcome to Reimaginez

We are so glad you’re here
We can’t wait to talk to you about high performance thriving cultures

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.

Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.

To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.

 

We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.

 

We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.

 

Merging Two Rival Companies Into One Thriving Company and Culture

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.

Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.

 

 

45% Revenue Increase During the Pandemic for an 18-year-old company

Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.

Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives. 

Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets. 

The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.

 

 

10x Deal Sizes

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

 

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We share the magic behind thriving, high performance company cultures and how to cultivate brilliance as a
High Achiever.

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