Culturally-Driven Companies

Achieve 18% More Revenue Per Employee Than The Average


Imagine your company filled with thriving High Achievers, all striving towards greatness, lifting each other towards new heights and scaling a culture of high performance and excellence

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Trusted By

100 +
Founders & C-Level Clients Served
25 +
Keynotes and Talks Delivered
10 K+
Company Cultures Impacted
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Discover How to Design and Scale a Thriving High Performing People and Purpose-Centric Company Culture

Discover How to Design and Scale a Thriving People and Purpose-Centric Company Culture

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Culture Can Be Designed

A High Performance Culture 
Can Be Designed

As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.

Culture Can Be Designed

Culture is a way to drive behavior. As the saying goes, “culture eats strategy for breakfast”. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.

It's Time to Reimagine the Workplace

Reimaginez™ is an award-winning company that specializes in designing, redesigning, and scaling culture successfully. We help founders, CEOs, and leaders keep, attract, and lead High Achievers while living and thriving as High Achievers themselves. Areas we cover include One-on-One High-Performance Programs with Founder and Executive Coaching, Cultural Design and Cultural Transformation, Cultural M&A Integration, and Transformational Keynote Addresses. 

It’s Time to Reimagine the Workplace

Reimaginez™ is an award-winning company that specializes in designing, redesigning, and scaling culture successfully. We help founders, CEOs, and leaders keep, attract, and lead High Achievers while living and thriving as High Achievers themselves. Areas we cover include One-on-One High-Performance Programs with Founder and Executive Coaching, Cultural Design and Cultural Transformation, Cultural M&A Integration, and Transformational Keynote Addresses.

Cultural Design for High Performance

Founder and Executive Coaching

Cultural Design Programs

M&A Cultural Integration

Keynote

Speaking

Founder and Executive Coaching

Cultural Design Programs

M&A Cultural Integration

Keynote

Speaking

Highlighted Case Studies and Success Stories

Highlighted Case Studies and Success Stories From our Cultural Design and Founder/Executive Coaching Programs

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Merging Two Rival Companies Into One Thriving Company and Culture

45% Revenue Increase During the Pandemic for an 18-year-old company

10x’ing Their

Average Deal Size

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High Achievers thrive

alongside fellow High Achievers

and they attract each other

They outperform the average worker by

0 %
in Productivity
0 %
in Sales
0 %
in Profitability

Highlighted Awards​

Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel

The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.

Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics
“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”
Second Place in the Swedish Final for TEDx Made in Europe

Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.

Explore our Bespoke One-On-One

Executive Coaching Programs

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back?

 

These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back?

These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

 

Therese has been empowering High Achieving individuals for over 20 years through her transformative change programs where everything is done with a purpose.

 

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

 

Each journey starts with a first step based on your dreams and goals.

Therese has been empowering High Achieving individuals for over 20 years through her transformative change programs where everything is done with a purpose.

 

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

 

Each journey starts with a first step based on your dreams and goals.

Jan

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.

Jan Schnorr

Co-founder of C2Sense

Uncover How Your Company

Can Keep and Attract the Best People

Culturally-driven companies have 18% more revenue per employee than the average.* Yet, only 20% of employees globally are engaged in their work*. However, a defining characteristic for high achieving companies is a strong and empowering culture. And, company culture can be designed.

 

With proprietary frameworks proven to deliver transformative change, we work with entire companies and teams in designing and scaling a thriving culture by becoming more people and purpose-centric through full cultural design projects, off-sites, kickoffs, and on-going advisory.

Culturally-driven companies have 18% more revenue per employee than the average

Yet, only 20% of employees globally are engaged in their work. However, a defining characteristic for high achieving companies is a strong and empowering culture. And, company culture can be designed.

With proprietary frameworks proven to deliver transformative change, we work with entire companies and teams in designing and scaling a thriving culture by becoming more people and purpose-centric through full cultural design projects, off-sites, kickoffs, and on-going advisory.

 

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company.

Sridhar Iyengar

Therése and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science.

Sridhar Iyengar

Founder and CEO at Elemental Machines

Actionable Training Program

for High Achievers

Join the over 30,000 people who have been inspired over 19 years in more than 10 countries. Besides delivering bespoke training programs for companies, we’re also engaging with audiences of 5 to 5000 at invitation-only events organized by Apple and LVMH and conferences such as Web Summit, HR Vision, and TNW to name a few.

Join the over 30,000 people who have been inspired over 19 years in more than 10 countries. Besides delivering bespoke training programs for companies, we’re also engaging with audiences of 5 to 5000 at invitation-only events organized by Apple and LVMH and conferences such as Web Summit, HR Vision, and TNW to name a few.

 

Some of our most sought-after programs includes LeadEx and RemoteEx as well as keynote speeches on ‘The Future of Work – How to Design and Scale a High-Performing Business Culture Where People Thrive’ and ‘Achieving Greatness with Lifestyle Design – Be a SMART Achiever’.

Some of our most sought-after programs includes LeadEx and RemoteEx as well as keynote speeches on ‘The Future of Work – How to Design and Scale a High-Performing Business Culture Where People Thrive’ and ‘Achieving Greatness with Lifestyle Design – Be a SMART Achiever’.

Stefan

Therése is an extraordinary entrepreneur and international motivational speaker. A conductor of energy and magnetism, she engages audiences through her passionate performances, providing audiences with immediate and actionable insights. Combining her background in elite fitness and her extensive professional experience, Therése has motivated people all over the world to reach their goals in both their personal and professional lives.

Stefan Engeseth

Guest Professor and Author

Highlighted Endorsements from Clients and Partners

James Benedict

Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

Sridhar Iyengar

Founder and CEO at Elemental Machines

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science

Cultural Transformation

Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach. After a few sessions, I realized that the broader leadership team at my company would also greatly benefit from Therese and her team, so we engaged them to deliver their Cultural and Leadership Program.

They have worked extensively with many startups (especially at different stages of growth) which has given them the empathy to be attentive and responsive to fast-paced environments. They bring a unique combination of coaching management teams on both leadership development and business strategy, scale-up challenges, and establishing the right company values to enable a clear strategic direction. I was particularly impressed when they were able to bridge between people of different professional and personality backgrounds and get everyone “speaking the same language”.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company. Over the years they have developed proprietary techniques and frameworks to model company culture, workplace engagement, leadership development, and recruitment (to name a few) to enable these skills to become teachable and actionable.

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

Alex Nichols
Co-Founder at florrent

I am so thankful that Therése and Reimaginez have built novel frameworks filled with space for empathy and understanding that allow her to be an uncommonly effective founder and culture therapist

It’s been my good fortune to work with Therése over the past few years, learning from her deeply informed perspective on how culture affects the success of both individuals and teams. To borrow a quote from Carl Jung, “Until you make the unconscious conscious, it will rule your life and you will call it Fate”…talking to Therése, you will quickly learn that nowhere is this more true than with company culture. If diving into the subconscious of the collective sounds like a daunting task–you should know that Therése has not only demystified the process, but shared it with me and others in a way that becomes incredibly rewarding and generative. This is why I am so thankful that Therése and Reimaginez have built novel frameworks filled with space for empathy and understanding that allow her to be an uncommonly effective founder and culture therapist. Her keen eye for maximizing strengths and minimizing growing pains for founders and companies is, from my experience, unique in its approach and effect, and I would recommend to anyone running a company that understanding Therése’s perspective will be of inestimable value.

 

Amanda Evans

CEO at IMR

On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives

Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.

I’ve had the pleasure of seeing her on stage several times, delivering a keynote speech at an exclusive conference in Stockholm, as part of a thought-provoking panel at an international book launch, and a workshop to coach and motivate the business elite of the American Chamber of Commerce in Sweden.

Therése is incredibly articulate, insightful, and inspiring. On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.

Salvatore Savo

Co-founder of TetraScience and CTO of Elemental Machines

… ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance

Cultural Integration

As the co-founder of a company that, for years, completely ignored the importance of building teams that share the same values and are culturally aligned, my perspective completely changed after working with Therese during the merger and acquisition (M&A) process for selling a division of my company. Therése assisted my team and me during the delicate transition from the seller to the buyer. Data show that 70-90% of M&As fail because key people leave, teams don’t get along, or demotivation sets in to the company being acquired. M&As are designed to benefit shareholders and not employees; corporations don’t understand the importance of investing in cultural integration before and after the merger and acquisition. 

Therese and Reimaginez have developed a thorough and effective program for ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance.

Reimaginez’s mission and work has a strong, undeniable, and beneficial impact on American businesses. The work enables one of the cores of the American economy, startups, to grow, prosper and add value to humanity.

I plan on leveraging Therese and Reimaginez for my future entrepreneurial endeavors. 

James York

Director of US Business & Innovation at Enterprise Estonia

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others.And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

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High Achievers thrive alongside fellow
High Achievers and they attract each other

Want to Learn More About Designing High Performance Cultures? ​

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.

Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.

To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.

 

We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.

 

We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.

 

Merging Two Rival Companies Into One Thriving Company and Culture

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.

Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.

 

 

45% Revenue Increase During the Pandemic for an 18-year-old company

Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.

Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives. 

Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets. 

The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.

 

 

10x Deal Sizes

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

 

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