Reimagine

Empowering a New Era of Brilliant Business Cultures

Making High Achievers the Leaders of Tomorrow’s World

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Learn how to create a strategic plan that becomes a reality

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Discover How to Design and Scale a Thriving People and Purpose-Centric Culture​

Culturally-driven Companies have 18% More Revenue per Employee than the Average

If you are not actively investing in your culture you are at risk for ending up with a mediocre culture or, even worse, a toxic one. By intentionally designing a thriving people and purpose-centric culture you can successfully scale your company and become a star in your field.

Culture Can Be Designed

Culture is a way to drive behavior. As the saying goes, “culture eats strategy for breakfast”. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. It impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.

It’s Time to Reimagine the Workplace

Reimaginez™ is an award-winning company that specializes in designing, redesigning, and scaling culture successfully. We help founders and top executives to keep, attract, and lead High Achievers as well as to live successfully as High Achievers themselves through executive coaching, actionable training, and cultural consulting.

We empower companies in achieving their cultural transformation, preparing them for the Future of Work.

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

To give you a feel for what’s possible, please find select case studies from clients below

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

Therése has the ability to create magic – constantly, it seems. With loads of creativity and determination, Therése has demonstrated a remarkable ability to create exceptional value from limited resources. She is a phenomenal startup CEO, an incredible leader and she has an amazing passion for empowering individuals to reach their fullest potential.

— Tony Friede, Investment Manager at VINNOVA

Welcome to the first How To Series for Founders by Reimaginez™

Join our complementary webinar series created to help you thrive

High Achievers thrive alongside fellow High Achievers and they attract each other.

They outperform the average worker
by 10% in productivity, 20% in sales
and 30% in profitability.*

How we can help

Explore our Bespoke One-On-One Executive Coaching Programs

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back?

These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

Therése has been empowering High Achieving individuals for over 19 years through her transformative change programs where everything is done with a purpose.

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

Each journey starts with a first step based on your dreams and goals.

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.
– Jan Schnorr, Co-founder of C2Sense

Uncover How Your Company Can Keep and Attract the Best People

Culturally-driven companies have 18% more revenue per employee than the average.* Yet, only 15% of employees globally are engaged in their work*. However, a defining characteristic for high achieving companies is a strong and empowering culture. And, company culture can be designed.

With proprietary frameworks proven to deliver transformative change, we work with entire companies and teams in designing and scaling a thriving culture by becoming more people and purpose-centric through full cultural design projects, off-sites, kickoffs, and on-going advisory.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company.

Therése and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science.
– Sridhar Iyengar, Founder and CEO at Elemental Machines

Actionable Training Program for High Achievers

Join the over 30,000 people who have been inspired over 19 years in more than 10 countries. Besides delivering bespoke training programs for companies, we’re also engaging with audiences of 5 to 5000 at invitation-only events organized by Apple and LVMH and conferences such as Web Summit, HR Vision, and TNW to name a few.

Some of our most sought-after programs includes LeadEx and RemoteEx as well as keynote speeches on ‘The Future of Work – How to Design and Scale a High-Performing Business Culture Where People Thrive’ and ‘Achieving Greatness with Lifestyle Design – Be a SMART Achiever’.

Therése is an extraordinary entrepreneur and international motivational speaker. A conductor of energy and magnetism, she engages audiences through her passionate performances, providing audiences with immediate and actionable insights. Combining her background in elite fitness and her extensive professional experience, Therése has motivated people all over the world to reach their goals in both their personal and professional lives.
– Stefan Engeseth, Guest Professor and Author

Highlighted Awards

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Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel

The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.

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Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics

“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”

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Second Place in the Swedish Final for TEDx Made in Europe

Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.

100 +

Founders & C-Level Clients Served

100 +

Keynotes and Talks Delivered

1 K+

Company Cultures Impacted

Highlighted Endorsements from Clients and Partners

She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

– James Benedict, Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science

Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach. After a few sessions, I realized that the broader leadership team at my company would also greatly benefit from Therese and her team, so we engaged them to deliver their Cultural and Leadership Program.

They have worked extensively with many startups (especially at different stages of growth) which has given them the empathy to be attentive and responsive to fast-paced environments. They bring a unique combination of coaching management teams on both leadership development and business strategy, scale-up challenges, and establishing the right company values to enable a clear strategic direction. I was particularly impressed when they were able to bridge between people of different professional and personality backgrounds and get everyone “speaking the same language”.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company. Over the years they have developed proprietary techniques and frameworks to model company culture, workplace engagement, leadership development, and recruitment (to name a few) to enable these skills to become teachable and actionable.

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

– Sridhar Iyengar, Founder & CEO at Elemental Machine

The team has been fantastic

The team has been fantastic. Therése has helped us clarify what our culture already is and helped us set goals for the future.

It’s been great. I think it has been very methodical. You are very methodical, Therése. Your team is very diligent. You turn things around quickly and work all different timezones.

Working with Therése and her team had been really great. Super responsive and super organized. I was only in some of the sessions, but the sessions I was part of, I thought it was amazing how you were able to pull out what was important for all of us, and we didn’t really know it.

– Co-founders, CEO and COO, from a series A-backed Boston startup

I count her among the most inspirational and brilliant people I have the fortune to know

Highly driven, goal-focused and with an extraordinary degree of commitment to her projects. She can handle the grit of being an entrepreneur – not being someone to quit or easily doubt her ideas or vision.

She wants to bring about change and engages the people around her in her ideas.

She is also an advocate of entrepreneurship and has helped countless people on their path to building their business.

I count her among the most inspirational and brilliant people I have the fortune to know.

– Jakob Persson, Co-founder and CTO at NodeOne

On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives

Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.

I’ve had the pleasure of seeing her on stage several times, delivering a keynote speech at an exclusive conference in Stockholm, as part of a thought-provoking panel at an international book launch, and a workshop to coach and motivate the business elite of the American Chamber of Commerce in Sweden.

Therése is incredibly articulate, insightful, and inspiring. On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.

– Amanda Evans, COO at InnSpire

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others.And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

– James York, Director of US Business & Innovation of Enterprise Estonia

Turn your vision into reality with an actionable roadmap
Learn how to create a strategic plan that becomes a reality

Get instant access to The Achievement Template For Startups and join The Founders Confidential Club’s newsletter

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Reimagine the workplace by bridging the gap between what science knows and what business does

*References source: Gallup Statistics; Intl Coach Federation; SHRM – Globoforce Survey; BBC News Report; Personnel Management Association; Career Builder Survey, PWC Workforce of the Future

Highlighted Posts

The Great Talent Retention Challenge Beyond COVID

The challenges posed by the COVID-19 pandemic allowed us to see beyond what we previously thought was possible, opening up a wide range of possibilities that will revolutionize the traditional workplace. Now, as restrictions are lifting in many places around the world, we are starting to get a peek at

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Through the Main Door: The Importance of Onboarding on Culture

How do you successfully onboard a new team member from day 0? An aspect that’s often overlooked when first diving into doing company culture right is the onboarding process. Culture is an essential component to every dimension of an organization’s life: from recruiting new team members to interacting with clients,

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