Reimagine

Empowering a New Era of Brilliant Business Cultures

Making High Achievers the Leaders of Tomorrow’s World

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Featured Engagements

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Featured Engagements

Discover How to Design and Scale a Thriving People and Purpose-Centric Culture​

Culture is a way to align people with shared values to support each other to overcome challenges and achieve ambitious goals in an efficient and meaningful way. As the saying goes, “culture eats strategy for breakfast.” However, designing and scaling a people and purpose-centric culture can be hard, especially for fast-growing companies. There is also increasingly fierce competition for the best talent globally, and your company’s culture often is the deciding factor.

In addition, your company’s culture impacts everything from productivity, engagement and customer loyalty, to the speed of innovation, retention of talent, growth, and, of course, profitability. By creating a thriving company built on cultural design, futuristic leadership, and customer-centric strategies, companies can achieve sustainable long-term success. We are uniquely positioned in supporting companies committed to attracting and keeping the best people in the workplace – the “High Achievers”.

It’s time to reimagine the workplace

Reimaginez™ is an award-winning company that specializes in designing, re-designing, and scaling culture successfully. We help founders and top executives to keep, attract, and lead High Achievers as well as living successfully as High Achievers themselves through executive coaching, actionable training, and cultural consulting.

We empower companies in achieving their cultural transformations, preparing them for the Future of Work.

It’s time to reimagine the workplace

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

To give you a feel for what’s possible, please find a selected number of studies from clients below:

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing

Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

Therése has the ability to create magic – constantly, it seems. With loads of creativity and determination, Therése has demonstrated a remarkable ability to create exceptional value from limited resources. She is a phenomenal startup CEO, an incredible leader and she has an amazing passion for empowering individuals to reach their fullest potential.

— Tony Friede, Investment Manager at VINNOVA

Welcome to the first How To Series for Founders by Reimaginez™

Join our complementary webinar series created to help you thrive

High Achievers thrive alongside fellow High Achievers and they attract each other.

They outperform the average worker by 10 percent in productivity, 20 percent in
sales and 30 percent in profitability.*

How we can help

Explore our Bespoke One-On-One Executive Coaching Programs

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back?

These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

Therése has been empowering High Achieving individuals for over 19 years through her transformative change programs where everything is done with a purpose.

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

Each journey starts with a first step based on your dreams and goals.

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.
– Jan Schnorr, Co-founder of C2Sense

Uncover How Your Company Can Keep and Attract the Best People

Culturally-driven companies have 18 percent more revenue per employee than the average.* Yet, only 15 percent of employees globally are engaged in their work*. However, a defining characteristic for high achieving companies is a strong and empowering culture. And, company culture can be designed.

With proprietary frameworks proven to deliver transformative change, we work with entire companies and teams in designing and scaling a thriving culture by becoming more people and purpose-centric through full cultural design projects, off-sites, kickoffs, and on-going advisory.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company.

Therése and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science.
– Sridhar Iyengar, Founder and CEO at Elemental Machines

Actionable Training Program for High Achievers

Join the over 30,000 people who have been inspired over 19 years in more than 10 countries. Besides delivering bespoke training programs for companies, we’re also engaging with audiences of 5 to 5000 at invitation-only events organized by Apple and LVMH and conferences such as Web Summit, HR Vision, and TNW to name a few.

Some of our most sought-after programs includes LeadEx and RemoteEx as well as keynote speeches on ‘The Future of Work – How to Design and Scale a High-Performing Business Culture Where People Thrive’ and ‘Achieving Greatness with Lifestyle Design – Be a SMART Achiever’.

Therése is an extraordinary entrepreneur and international motivational speaker. A conductor of energy and magnetism, she engages audiences through her passionate performances, providing audiences with immediate and actionable insights. Combining her background in elite fitness and her extensive professional experience, Therése has motivated people all over the world to reach their goals in both their personal and professional lives.
– Stefan Engeseth, Guest Professor and Author
100 +

Founders & C-Level Clients Served

100 +

Keynotes and Talks Delivered

1 K+

Company Cultures Impacted

Highlighted Endorsements from Clients and Partners

She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

– James Benedict, Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact

Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 15 years of start-ups, I had the pleasure of meeting and engaging Therése to be my personal founder/executive coach.

While I’ve worked with other “coaches” in the past, none of them had the extraordinary and rare combination of skills and experience that I found with Therése: she’s a founder herself, she’s worked with an international cohort of clients (giving her a uniquely diverse perspective), she’s a sought-after keynote speaker on business culture and lifestyle design (which are key for any entrepreneur or executive).

Her programs are rooted in a behavioral science framework that allows each client to have a highly curated plan to achieve lifestyle and professional leadership goals; she then coaches you within a support structure that helps you stay accountable and ultimately catalyze the transformations you are seeking. By teaching you how to design and scale a strong culture, she shows you how to align the key pillars of leadership, recruitment, and strategy to grow your business.

She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therése with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.

– Sridhar Iyengar, Founder & CEO at Elemental Machines

The team has been fantastic

The team has been fantastic. Therése has helped us clarify what our culture already is and helped us set goals for the future.

It’s been great. I think it has been very methodical. You are very methodical, Therése. Your team is very diligent. You turn things around quickly and work all different timezones.

Working with Therése and her team had been really great. Super responsive and super organized. I was only in some of the sessions, but the sessions I was part of, I thought it was amazing how you were able to pull out what was important for all of us, and we didn’t really know it.

– Co-founders, CEO and COO, from a series A-backed Boston startup

I count her among the most inspirational and brilliant people I have the fortune to know

Highly driven, goal-focused and with an extraordinary degree of commitment to her projects. She can handle the grit of being an entrepreneur – not being someone to quit or easily doubt her ideas or vision.

She wants to bring about change and engages the people around her in her ideas.

She is also an advocate of entrepreneurship and has helped countless people on their path to building their business.

I count her among the most inspirational and brilliant people I have the fortune to know.

– Jakob Persson, Co-founder and CTO at NodeOne

On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives

Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.

I’ve had the pleasure of seeing her on stage several times, delivering a keynote speech at an exclusive conference in Stockholm, as part of a thought-provoking panel at an international book launch, and a workshop to coach and motivate the business elite of the American Chamber of Commerce in Sweden.

Therése is incredibly articulate, insightful, and inspiring. On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.

– Amanda Evans, COO at InnSpire

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others.And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

– James York, Director of US Business & Innovation of Enterprise Estonia

Turn your vision into reality with an actionable roadmap
Learn how to create a strategic plan that becomes a reality

Get instant access to The Achievement Template For Startups and join The Founders Confidential Club’s newsletter

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Reimagine the workplace by bridging the gap between what science knows and what business does

*References source: Gallup Statistics; Intl Coach Federation; SHRM – Globoforce Survey; BBC News Report; Personnel Management Association; Career Builder Survey, PWC Workforce of the Future

Highlighted Posts

How do you empower your best people to thrive?

In this mini-series which is part of our soft launch, we explore cultural design. There is a big difference between leading your high performers and the employees who are trying to get away with doing the absolute minimum. Learn one of the techniques of Futuristic Leadership to amplify, empower and,

Read More »

How Can You Peak Your Performance?

In this mini-series which is part of our soft launch, we explore cultural design. In this video, you will learn three quick tips on how you can peak your performance every day as a founder and leader. Watch the video here

Read More »