Yoda by Your Side

Individuals increase their productivity by an average of 86% when training is combined with coaching
compared to 22% with training alone*

Individuals increase their productivity by an average of 86% when training is combined with coaching compared to 22% with training alone*

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Featured Engagements

Selected Media Features

Featured Engagements

PROGRAMS FOR YOU

Founder/Executive Coaching
At a Glance

Have you ever wished to have Yoda by your side, helping you choose between the million paths ahead? Have you ever wanted a co-founder to magically appear to help you make the hard decisions that keep you up all night? Have you ever wanted someone to do for you what you do for everyone else? Someone who sees your potential and has your back?

These are just some of the ways Therése has been described by her founder and C-level clients on the journey they have taken together, as she made sure they received the support they needed.

Therése has been empowering High Achieving individuals for over 19 years through her transformative change programs where everything is done with a purpose.

So the question is, whom do you wish was on your side, as you make your way through your own hero’s journey?

Each journey starts with a first step based on your dreams and goals.

High Achievers thrive alongside fellow High Achievers, and they attract each other. They outperform the average worker by 10 percent in productivity, 20 percent in sales and 30 percent in profitability.*

Crash Course Advisory

Bring in Yoda when and where you need her

Work One-on-one with Therése personally deep-diving into Culture, Leadership, Performance and Growth

Quick

$ 1,645
  • Single strategy session spanning 2 hours
  • Targeted guidance for immediate results

Exploratory

$ 4,855
  • 5 sessions spanning 2 hours each within 3 months
  • Targeted guidance for immediate results
  • Quick wins building upon your existing strengths
  • Actionable change with proven tools and frameworks

In-depth

$ 7,995
  • 5 sessions spanning 2 hours each within 3 months
  • Targeted guidance for immediate results
  • Quick wins building upon your existing strengths
  • Actionable change with proven tools and frameworks
  • Just in time support on what keeps you awake at night

What Clients Love About Our Delivery

Deep understanding of and experience with High Achievers’ and founders’ lifestyles and mindsets after working with 1,000+ over nearly two decades.

Strategic, operational, and tactical support for transforming company culture, leadership development, strategic direction and growth.

Actionable change with proven tools and frameworks aimed at achieving success, accelerating performance and increasing
happiness.

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.

– Jan Schnorr, Co-founder of C2Sense

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

To give you a feel for what’s possible, please find a selection of case studies from clients below:

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR
Subsidiary from Collapsing


Client:
Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After
a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR Subsidiary from Collapsing


Client:
Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers, ultimately saving the business.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.

Designing His Best Life After
a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therése with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.

– Sridhar Iyengar, Founder & CEO at Elemental Machines

Meet the Founder, CEO & Founder/Executive Coach

Therése Gedda is an award-winning entrepreneur and the Founder and CEO of Reimaginez™. She brings 19 years of entrepreneurial experience from running multiple companies including tech startups to her executive coaching and cultural consulting practice.

She has developed proprietary frameworks proven to deliver transformative change in both fast-growing companies and large corporations. Therése has actively engaged with over 1,000 founders, CEOs and executives. Her company, Reimaginez™, re-imagines the workplace by supporting startups and scale-ups in becoming more people and purpose-centric. She is also a sought-after Executive Coach for high achieving founders, investors, and the C-suite. Therése has been an invited Keynote Speaker in over ten countries on topics such as Company Culture, the Future of Work, and the High Achiever Mindset where she has inspired more than 30,000 people.

Therése has been featured at exclusive invitation-only events led by companies such as Apple and LVMH as well as international conferences such as Inbound in Boston alongside Michelle Obama, Adam Grant, and Brené Brown. Other notable conferences include Viva Tech in Paris, TEDx in Stockholm, and Web Summit in Dublin. Offstage, Therése has been featured in NBC News, Fortune, and VentureBeat, to name a few.

She is also an advocate of entrepreneurship and has helped countless people on their path to building their business. I count her among the most inspirational and brilliant people I have the fortune to know.”

– Jakob Persson, Co-founder & CTO at NodeOne

“Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to achieve peak performance as a leader and high achiever. Therése is incredibly articulate, insightful, and inspiring.”

– Amanda Evans, CEO at IMR

She is also an advocate of entrepreneurship and has helped countless people on their path to building their business. I count her among the most inspirational and brilliant people I have the fortune to know.”

– Jakob Persson, Co-founder & CTO at NodeOne

“Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to achieve peak performance as a leader and high achiever. Therése is incredibly articulate, insightful, and inspiring.”

– Amanda Evans, CEO at IMR

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