Reimagine

Our commitment is to people and purpose-centric cultures

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Our Philosophy on Company Culture

Did you know?

  • Culturally-driven companies have 18% more revenue per employee than the average.*
  • The cost of one bad hire alone can exceed $25,000.*
  • Lack of leadership capability costs U.S. corporations up to $550 billion annually.*
  • Millennials will be 75% of the global workforce by 2025.*
  • Only 15% of employees globally are engaged in their work.*

High achieving companies are characterized by their strong and empowering culture
If you are not actively investing in your culture you are at risk for ending up with a mediocre culture or, even worse – a toxic one. By intentionally designing a thriving people and purpose-centric culture you can successfully scale your company and become a star in your field.

Your company culture is the foundation of your company behavior
Culture is a way to drive behavior. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way. It impacts everything from productivity, engagement, and customer loyalty, to the speed of innovation, retention of talent, growth, and, of course, profitability.

Imagine…
Imagine your company where everyone is thriving and performing as their best selves, contributing to your vision, and moving beyond your dreams. This looks like: 

Showing up to your weekly management meeting where everyone on your team is buzzing with the excitement of all the achievements made during the week. 

Being in awe of the all the magic and initiatives your teams continually bring to life. Experiencing seamless collaboration between your commercial and engineering teams during co-creation sessions with your dream persona tribes. 

Leading inspiring board meetings where you present strong financial and cultural impact results month after month. Celebrating with your sales teams the closing of the biggest deals in the history of your company. 

Feeling a daily sense of accomplishment, and smiling at the realization that everyone is united in achieving your ambitious goals.

How do you get there?
With a thriving culture as an ever-increasing competitive advantage, the questions you need to consider include:

  • What is the true state of your culture? 
  • What can you do today to ensure you are well-positioned to attract and keep the best talent? 
  • How will you utilize the power of cultural and behavioral design to stay ahead of your competition in the days, weeks, and months ahead? 

Ready to get started? We are here to help.

She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therése with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.

– Sridhar Iyengar, Founder & CEO at Elemental Machines

Our Manifesto

We believe in championing High Achieving Empathic Givers – High performing founders and leaders driven by making a difference and caring deeply about others. And in being the helping hand for people with incredible resiliency while supporting change-makers on a mission.

We believe in building People and Purpose-Centric Company Cultures. In leading the change in reimagining the workplace. In developing actionable hands-on products and services with a people-first approach. In celebrating science and progress while challenging the status quo.

We believe in making others successful. In sharing knowledge and wisdom generously. In collaborating and co-creating. In supporting others and leading by example.

We believe in aiming for WOW and delivering exceptional value. In never settling. In showing appreciation. In taking the initiative and taking responsibility. In driving change and embracing challenges. And in striving for excellence.

We believe in creating magic. In being creative, being brave, and being passionate. In being resourceful and doing more with less. In driving change and challenging the status quo. In constantly aiming for world-class and, of course, in achieving greatness.

Do you share our vision and want to be part of reimagining the workplace starting with people? 

Our Manifesto

We believe in championing High Achieving Empathic Givers – High performing founders and leaders driven by making a difference and caring deeply about others. And in being the helping hand for people with incredible resiliency while supporting change-makers on a mission.

We believe in building People and Purpose-Centric Company Cultures. In leading the change in reimagining the workplace. In developing actionable hands-on products and services with a people-first approach. In celebrating science and progress while challenging the status quo.

We believe in making others successful. In sharing knowledge and wisdom generously. In collaborating and co-creating. In supporting others and leading by example.

We believe in aiming for WOW and delivering exceptional value. In never settling. In showing appreciation. In taking the initiative and taking responsibility. In driving change and embracing challenges. And in striving for excellence.

We believe in creating magic. In being creative, being brave, and being passionate. In being resourceful and doing more with less. In driving change and challenging the status quo. In constantly aiming for world-class and, of course, in achieving greatness.

Do you share our vision and want to be part of reimagining the workplace starting with people? 

People Behind the Brand

We have an international and interdisciplinary team spanning three continents. Our rockstar team consists of people with backgrounds in company culture, education, positive psychology, behavioral science, Future of Work, workplace engagement, business development, marketing, and technology – all passionate about making a difference.

Here is part of our rockstar team and community:

Therése Gedda
Founder and CEO

Tony Friede
Senior Strategy and Growth Advisor

Rosie Anipare
Marketing Executive

Stefan Engeseth
Innovation and Trend Advisor

Paz Gomez
Executive Assistant and Writer

Stefan Mellsjö
Culture and Branding Advisor

Amanda Evans
Partner and Engagement Advisor

Emil Robertsson
Learning and Development Advisor

Anneli Viklund
Growth and Innovation Advisor

Dr. Peter Ekman
Innovation Advisor

Tynlee Roberts
Creative Editor

Daniel Dudek
Business Development Advisor

Wall of Fame

As a result of the teams and Therése’s dedication to entrepreneurship and company culture, Therése has been recognized by Nordic 100 for her cultural and Future of Work efforts, naming her one of the most influential and impactful people in the Nordics. The list is equivalent to the ‘Forbes 30 under 30’ and ‘Forbes 40 under 40’ in the United States.

She’s also been recognized by the SKAPA foundation via the Future Innovator Award given in memory of Alfred Nobel. This award is one of the most prestigious of its kind, and the recipients are considered to be “Swedish Champions of Innovation.”

Startup Sesame, the leading European tech conference alliance, is another achievement that put us on the map as a leading startup.

We Believe In

BUILDING PEOPLE AND PURPOSE-CENTRIC COMPANY CULTURES

Lead the change in re-imagining the workplace
Develop actionable hands-on products and services with a people first approach
Celebrate science and progress

CHAMPIONING HIGH-ACHIEVING EMPATHIC GIVERS

Support high performing founders and leaders who are driven by making a difference and care about others
Support change-makers on a mission
Be the helping hand for people with incredible resiliency

Making Others Successful

Share knowledge and wisdom generously
Collaborate and co-create
Support others
Lead by example

Aiming for WOW

Deliver exceptional value
Never settle
Show appreciation
Take initiative and take responsibility
Drive change and embrace challenges
Strive for excellence

CREATING MAGIC

Be creative, be brave and be passionate
Be resourceful
Do more with less
Drive change
Challenge the status quo
Aim for world class
Achieve greatness

Highlighted Awards

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Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel

The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.

nordic100 copia

Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics

“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”

tedx (1)

Second Place in the Swedish Final for TEDx Made in Europe

Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.

100 +

Founders & C-Level Clients Served

100 +

Keynotes and Talks Delivered

1 K+

Company Cultures Impacted

Highlighted Case Studies and Success Stories From Founder/Executive Coaching and Cultural Design Programs

To give you a feel for what’s possible, please find a selection of case studies from clients below

10x’ing Their Average Deal Size

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Result: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

Therése and the CEO’s continued collaboration also led to commercial partnerships with three out of the four largest players in their industry, significantly positioning the shareholders for a profitable exit.

Saving an 9.7 million USD ARR
Subsidiary from Collapsing


Client:
Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.

Result: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations which strengthened the commitment of high achievers, ultimately saving the business.

Realigning and Launching
a Successful Impact Fund


Client:
Highly empathic lead investor with 20+ years of experience in New York.

Challenge: Uniting and realigning investors and management to successfully launch an innovative fund of funds.

Results: Therése and the founding partner uncovered the underlying challenges to realize the inspired vision for the fund, which included a new launch strategy, management team alignment, and cultural foundation. Together they worked on addressing each challenge and unified the management team around the new strategic direction and action plan. This was quickly followed by successfully closing the funding round with new partners and launching their first targeted investments.

From CTO to CEO – Succeeding as the Leader of a Fast-Growing Startup

Client: Founder and CEO of a series-A BioTech company in Boston.

Challenge: Transforming a highly technical and scientifically brilliant Founder into an effective CEO.

Results: This serial Founder and former CTO who focused on technical development and intellectual property, had previously started and successfully sold two companies prior to launching this startup as a CEO. The underlying challenges were mainly connected to the different skill sets required as a CEO – being in the driver’s seat of a highly specialized team while also focusing on fundraising, recruiting talent, keeping the culture thriving, and pitching the startup to audiences around the world. During this personal and professional transformation, the Founder grew into an effective and visionary leader, launching multiple products, closing major partnerships, raising venture capital, and successfully growing the company into a dominant player within their niche. While working with Therése, the Founder was also able to stay true to his roots as a High Achieving Empathic Giver.

From Corporate Executive to Startup Founder of a Product Company


Client:
An aspiring Founder with 10+ years of corporate experience and an MBA from INSEAD.

Challenge: Transforming from corporate life into being a successful founder and launching her first product.

Results: The underlying challenges were learning to thrive in unstructured environments, how to peak her daily performance, keep her wellbeing high, and continue creating momentum in a completely new setting. Therése and the Founder created new strategies based upon her strengths, values and goals through an actionable customer-centric approach which enabled her to build her company. This resulted in a deep sense of achievement and bringing an innovative new product to market.

Tripling The Equity Stake

Client: First-time Founder and CEO of a Series-B biotech company in the US.

Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.

​Result: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake and the CEO earned renewed confidence from the board and company.

Designing His Best Life After
a Successful Company Exit

Client: Founder and former CEO of a successful series-B Life Science company.

Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.

Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.

Turning a Brilliant Scientist with a Successful Corporate Career into a Thriving Startup CEO

Client: Founder and CEO of a successful startup within MedTech in Boston.

Challenge: Mastering the startup CEO rollercoaster of a million things to do while keeping himself and his teams delivering strong results.

Results: This Founder's underlying challenges were balancing briefings from lab studies, pitching investors, getting ready for FDA approval, and later commercialization all at the same time. Together with Therése, they worked on designing and scaling a thriving culture while building out the team with complementary competencies and a strong cultural alignment, training the Founder in pitching and negotiating effectively, and helping him grow into the leader he always wanted to be.

Codifying a Startup's Culture to Keep and Attract the Best Talent During Extreme Growth

Client: Founding team of a series-A startup within Artificial Intelligence in the US.

Challenge: Keep their current team members highly engaged and thriving while more than doubling their workforce within three months.

Results: Therése and her team worked closely with the CEO and the founding team to codify and strengthen their culture in order to impact everything from core leadership philosophies, recruitment processes, delegation and accountability to new KPI's and internal rituals to celebrate successes. Upon completion of the projects the company celebrated its reinforced identity and grew with an increased confidence and speed, setting themselves up for their next stage of growth.

Successfully Scaling a Fast-Growing Multinational by Connecting a Thriving Culture with Corporate Performance

Client: Founder and CEO of a fast-growing SaaS company in Europe with over 145 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Developing and strengthening a thriving culture through significant growth and international expansion.

Results: The underlying challenges for this Founder was managing international growth without diluting their culture from an influx of new people while driving exceptional performance and more than doubling their revenue. The Founder and Therése together developed innovative strategies and processes to drive a thriving people and purpose-centric culture throughout the organization connecting their culture directly with their performance. The new initiatives achieved the company’s targets ahead of schedule expanding into new countries and significantly increasing revenue in multiple markets. The company has continued accelerating with a strengthening culture dedicated to their core values and ambitious vision.

Highlighted Endorsements from Clients and Partners

Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach. After a few sessions, I realized that the broader leadership team at my company would also greatly benefit from Therese and her team, so we engaged them to deliver their Cultural and Leadership Program.

They have worked extensively with many startups (especially at different stages of growth) which has given them the empathy to be attentive and responsive to fast-paced environments. They bring a unique combination of coaching management teams on both leadership development and business strategy, scale-up challenges, and establishing the right company values to enable a clear strategic direction. I was particularly impressed when they were able to bridge between people of different professional and personality backgrounds and get everyone “speaking the same language”.

By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company. Over the years they have developed proprietary techniques and frameworks to model company culture, workplace engagement, leadership development, and recruitment (to name a few) to enable these skills to become teachable and actionable.

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

– Sridhar Iyengar, Founder & CEO at Elemental Machines

Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.

Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from. With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.

Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.

– Jan Schnorr, Co-founder of C2Sense

Therése, I was delighted to watch your video recording of the seminar. Congratulations from the excellent presentation. So much energy and interaction through the presentation (I liked the choices/polls you provided during the presentation). I really liked the content as well. I was surprised to see you being able to pack so much into the 60 minutes.

– Manav Mehta, PhD, Founder and CEO of Gel4Med Inc.

The team has been fantastic. Therése has helped us clarify what our culture already is and helped us set goals for the future.

Working with Therése and her team had been really great. Super responsive and super organized. I was only in some of the sessions, but the sessions I was part of, I thought it was amazing how you were able to pull out what was important for all of us, and we didn’t really know it.

It’s been great. I think it has been very methodical. You are very methodical, Therése. Your team is very diligent. You turn things around quickly and work all different timezones.

– Co-founders, CEO and COO, from a series A-backed Boston startup

Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.

With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others. And she does!

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

– James York, Director of US Business & Innovation at Enterprise Estonia

Committed, empathetic, determined, conscientious, generous – the words to describe Therése brilliance are many. I’ve worked with Therése in two capacities: as a fellow consultant in strategy and business development projects, and as a founder coach when I started my own company. As a consultant, she is what I call a “straight shooter” – someone with incredible intellectual horse-power and sound reasoning – with a deep understanding of people and team dynamics. This translates into the kind of leader that sets clear goals, priorities, and execution plans, while keeping the team connected and motivated.

As a coach, this rare combination of clarity and care stands out again. Therése has the clarity (and stamina) to sort through chaos effectively and the real care that makes people reconnect to their values and mission. From a single session with Therése, you can expect to go from lost and helpless to grounded and energized. She gets people out of their narratives and into the present, and the focus needed at the moment to co-create with her the strategies, tactics, and action plans needed to make the most of the current opportunity. I call her my stand-in co-founder for a reason.

— Raquel Rojo Calderón – Leadership Advisor, Strategy and Culture Consultant

Therése Gedda came and delivered a ‘spot on’ and inspiring keynote on how to design a thriving culture to business owners and leaders at Nacka Företagarträff. With a fantastic performance, Therése contributed greatly to a successful day! Therése definitely lives as she learns and as the High Achiever, she took the time to add value by mingling with the entrepreneurs and contribute by doing a radio– and newspaper interview on top of her speaking engagement. She provides a unique futuristic, and actionable perspective on Business Culture and Workplace Engagement founded upon extremely insightful models that truly change the status quo. We are delighted and thankful for her appearance!

— Milla Ottosson Sippola, Head of Events at The Swedish Federation of Business Owners Nacka

Turn your vision into reality with an actionable roadmap
Learn how to create a strategic plan that becomes a reality

Get instant access to The Achievement Template For Startups and join The Founders Confidential Club’s newsletter